IF YOU LOVE WHAT YOU DO, CAN YOU REALLY CALL IT WORK?
I think I was nine years old when I knew I wanted to do some kind of job in advertising.
It was the ads for Cinzano, featuring Leonard Rossiter and Joan Collins.
Alan Parker directed them. Loved the writing. Loved the humor.
Then came Ridley Scott's commercial for 1984. Stunning.
10 years later, I went to the same art college as him.
I wanted to do something creative and if I could make a living from it, even better.
Since then, that's all I've ever done. Create. Use this bizarre noggin to make people smile, or make them feel an emotion, and helping them fall in love (or like) with a brand.
Being a movie and TV lover, I spent a bunch of my 20+ years in the biz combining two of my favorite things - advertising and entertainment. And I have loved doing it.
When I'm not working on campaigns I'm being a goofy father.
Every weekend when the sun is shining, my kids and I dress up and go around the neighborhood fighting crime. Because why not?