My resume tells you what you need to know about my work history.
My portfolio, I hope, speaks for itself.
But what about me? What do you need to know? What don't you need to know?
Let's start with my background...
Old School Training Meets Modern Day Strategic Execution
Old school does not mean old fashioned. This is the training instilled in me by some of the best minds in the advertising industry; both in person, and through books and classes, over the last 20+ years in London and America.
I'm a firm believer in solving problems. People these days throw around buzz words like "viral," "content, and "storytelling." That's all well and good, but those are just a means to an end. And that end is, usually, raising awareness and driving sales.
That's my focus.
How do I get the most eyeballs, or ears, on your brand? How do I solve the problem in the most cost-effective and memorable way?
You may not need that expensive outdoor buy. It may be that a simple activation done at the right time, and the right place, could have ten times the impact of an outdoor buy at the tenth of the cost.
When it comes down to it, if it doesn't sell, it isn't creative. I'm not in this to win awards or get bragging rights. I always put myself in the mind of the consumer, and go from there.
So, that's where I come from. How about who I am?
Father. Dreamer. Relentless Idea Man. And a Closet Full of Personas.
To tell you I like movies, TV, reading, and blah, blah, blah would be tedious. Who doesn't?
Let's talk about fatherhood. When I had kids, I was given the opportunity to become a mentor, an inspiration, and someone who raises great kids that become awesome adults.
That's why I take my kids on superhero missions around the neighborhood.
And bring out the EasyBake oven on weekends.
And sit and draw and paint with them for hours.
And create props from their favorite shows and movies (and mine too).
And paint their rooms to look like Gotham City, or a pink park in paradise.
My career is important. My kids are my life. It's a privilege to see them grow.
Thanks for reading this far.
Have yourself a cookie as a reward.